Automated insights and notifications in Google Analytics 4 (GA4)
If you have logged in to GA4 at least once, you might have noticed this small Insights block (shown below ) on the right side of the screen. Let’s take a look how those might ...
How to use reference lines in Looker Studio charts
Often the main purpose of any dashboard is to monitor and compare any kind of performance to historical data and make appropriate actions when you are not getting expected results. One of the useful features ...
Landing page report in Google Analytics 4 (GA4)
If you have used Google Analytics before the rollout of the new version you might know how to find your TOP landing pages for the site. In Universal Analytics you could just go to Behavior ...
How to download Looker Studio report as PDF
Sometimes you might need to share your dashboard offline or you want to share a quick snapshot of your data as an email attachment. Let’s take a look at how to download your report as ...
Content grouping in Google Analytics 4 (GA4)
In this article, we will explore how we can create content groups in GA4 reports to make a better overview of your website performance. In case you prefer video format, you can watch it below. ...
Looker Studio filter control using charts
Recently I learned that we can actually use charts as dynamic filter controls in Data Studio and we can even filter data using a selected range from your time series, which came as a pleasant ...
Custom channel grouping in Looker Studio
Sometimes it might be insightful to compare how a specific group of channels or campaigns are performing compared to others. For example, you might want to check what share of traffic is related to branded ...
Tracking iframe interactions using GTM
In some cases, you might embed 3rd party snippets on your website, for example, social media embedded timelines, loan calculators on your e-commerce shop, some partner advertising snippets, etc. As you might probably know – ...
How to add Google Ads conversion tag using Tag Manager
In this article, we will go through a step-by-step setup of Google Ads conversion tracking using Google Tag Manager capabilities. Here you will find information on: Create Google Ads conversion If you haven’t created a ...
Google Analytics 4 funnel report – hands-on tutorial
So you already have Google Analytics 4 added on your website, but haven’t figured out yet how you can extract some real value out of all those fancy features without spending too much time on ...
