Hi, my name is Vlad

I am from Riga, the capital of Latvia. I’ve started working daily with Google Analytics and Adwords since 2015 and since 2016 I have also worked a lot with Google Tag Manager and related tracking challenges.

Over the years I’ve spent a lot of time working with other digital analytics & marketing products such as Data Studio, Google Optimize, Hotjar, ActiveCampaign, and others, to collect and gain insights on website performance.
I have a background in IT and often use that to my advantage to solve a tracking or reporting task.

Over the years I’ve made a lot of mistakes while trying to understand how different web analytics tools work and how to use them more accurately to provide valuable insights. I learned a lot during that period (and I still continue to learn a lot every day), so on this blog, I share my findings, tips, and tutorials that will hopefully be useful for anyone interested in web analytics and digital marketing.

If you would like to reach out, you can send me a message on Linkedin