Link Search Console with Google Analytics 4
Why would you want to link Search Console to GA4 If you have worked with Universal Analytics before you might know that linking Search Console with GA adds more information about how your website is ...
GA4 Email and Phone click tracking using GTM
In case you prefer video format, you can watch it below. You can also subscribe to my YouTube channel! Any contact link clicks could be considered valuable actions for your business, so in this article, ...
Use localStorage in GTM
In case you prefer video format, you can watch it below. You can also subscribe to my YouTube channel! In many web applications, localStorage (and sessionStorage) is actively used to store user values from the ...
Unwanted referral exclusion in GA4
If you have a 3rd party payment gateway or other service providers where users are redirected to in the middle of your conversion funnel, you might see unwanted referrals taking credit for conversions on your ...
Link Google Optimize with Google Analytics 4 (GA4)
With the latest update, Google announced a new possibility to link Google Optimize with Google Analytics 4. But can it be used for data analysis inside GA4, and what you should keep in mind? Let’s ...
Site search tracking in Google Analytics 4 (GA4)
It is very useful to know what your visitors are searching for on your website, especially if you have an e-commerce store. Let’s take a look at how to set up site search tracking in ...
Read and write cookies in GTM
Let’s take a look at how we can read or write cookies in GTM as it often might be useful to extract additional information and pass it as a dynamic parameter to one of your ...
Currency conversion in Looker Studio reports
In this post, we will take a look at how you can make a currency conversion in Looker Studio reports based on real historical currency rates. In this solution, we will use Google Sheets that ...
How to extract URL fragment in GTM
URL fragments are strings that appear after the hash (#) sign and by default, those are not available in built-in GTM variables. In some cases, you might want to extract those values either to fire ...
Page Path, URL, Hostname, and Referrer explained in GTM
In this post, we will take a look at what is the difference between 4 built-in variables related to page information in Google Tag Manager. We will compare Page Path, Page URL, Page Hostname, and ...
