Exclude internal traffic in GA4
You might want to have the ability to filter out any visits and interactions with your website that are coming from company employees. Such interactions could skew your data a bit, especially when doing test ...
Engagement and Bounce rate in GA4 explained
New Engagement and Bounce rate metrics in GA4 are still sometimes causing small confusion for users coming from Universal Analytics. In this short post, I’ve summarized the main information about the new “Engagement” in GA4 ...
How to set up GA4 in GTM
In this post, we will take a look at how to create and set up Google Analytics 4 using Google Tag Manager on the website. If you already have created the GA4 property and data ...
GA4 custom dimension guide
Custom dimensions in Google Analytics allow you to collect additional information about user interactions on the website in a structured and meaningful way. Using custom dimensions in GA4 you can extend the default reporting setup ...
URL variable in Google Tag Manager
URLs may contain a lot of useful information that can be utilized in your GTM tag setup if properly extracted. Google Tag Manager has a separate URL variable type that helps you to easily extract ...
Tracking empty site search results using GTM and GA4
It might be useful to see if people are searching for something that is not available in your E-commerce store, help portal, or even on your blog to get ideas on what information or product ...
Use Data Extract in Looker Studio to improve loading speed
Let’s take a look at a feature called “Data Extract” in Google Looker Studio that could help you improve the data loading speed, especially in blended data sources when filtering data from UI. By using ...
Create a Looker Studio funnel report
Google Looker Studio doesn’t have built-in functionality to easily create funnel visualizations at the moment. To create such reports we are either left with limited community visualizations or exploring workarounds using available functionality.In this post, ...
Export Google Analytics 4 data into BigQuery
In some scenarios when you are trying to merge online behavior data with other data sources or do a more advanced data analysis you might need to access raw data from Google Analytics, which is ...
Track dashboard usage in Looker Studio
When maintaining more than one Looker Studio dashboard it might be useful to know which dashboards are visited the most and what pages are viewed (if viewed at all). Luckily, in Looker Studio you can ...
