Unwanted referral exclusion in GA4
If you have a 3rd party payment gateway or other service providers where users are redirected to in the middle of your conversion funnel, you might see unwanted referrals taking credit for conversions on your ...
Google Analytics
Link Google Optimize with Google Analytics 4 (GA4)
With the latest update, Google announced a new possibility to link Google Optimize with Google Analytics 4. But can it be used for data analysis inside GA4, and what you should keep in mind? Let’s ...
Site search tracking in Google Analytics 4 (GA4)
It is very useful to know what your visitors are searching for on your website, especially if you have an e-commerce store. Let’s take a look at how to set up site search tracking in ...
Automated insights and notifications in Google Analytics 4 (GA4)
If you have logged in to GA4 at least once, you might have noticed this small Insights block (shown below ) on the right side of the screen. Let’s take a look how those might ...
Landing page report in Google Analytics 4 (GA4)
If you have used Google Analytics before the rollout of the new version you might know how to find your TOP landing pages for the site. In Universal Analytics you could just go to Behavior ...
Content grouping in Google Analytics 4 (GA4)
In this article, we will explore how we can create content groups in GA4 reports to make a better overview of your website performance. In case you prefer video format, you can watch it below. ...
Custom channel grouping in Looker Studio
Sometimes it might be insightful to compare how a specific group of channels or campaigns are performing compared to others. For example, you might want to check what share of traffic is related to branded ...
Tracking iframe interactions using GTM
In some cases, you might embed 3rd party snippets on your website, for example, social media embedded timelines, loan calculators on your e-commerce shop, some partner advertising snippets, etc. As you might probably know – ...
Google Analytics 4 funnel report – hands-on tutorial
So you already have Google Analytics 4 added on your website, but haven’t figured out yet how you can extract some real value out of all those fancy features without spending too much time on ...
Conversion tracking in Google Analytics 4 (GA4)
To measure your website’s effectiveness against various business objectives you need to keep track of important events on your website. Here I will show you how you can do that by setting up conversion tracking ...
