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Useful tips and guides on web analytics and data tracking topics

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    Recent Posts

    • Data redaction in Google Analytics 4
    • Using GA4 real-time data from BigQuery (Streaming export)
    • GA4 Conversion counting method – does it matter?
    • Adding conversion rate in default GA4 reports
    • Dropdown field tracking in Google Analytics 4 using Google Tag Manager

Google Ads

Set up Google Ads to BigQuery export

Set up Google Ads to BigQuery export

Posted on January 31, 2023September 15, 2023BigQuery, Google Ads

Want to build a custom Google Ads dashboard in other (non-Google) BI tools or analyze/merge raw data with other sources using SQL?In this short post, we will take a look at how you can set ...

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Guide to Tag coverage in GTM and GA4

Guide to Tag coverage in GTM and GA4

Posted on October 18, 2022September 16, 2023Google Ads, Google Analytics, Google Tag Manager

Recently Google released Tag coverage in GTM, GA4, and Google Ads where you can potentially get insights on coverage issues. As per Google, you can use this summary to identify pages with tag installation issues ...

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How to add Google Ads conversion tag using Tag Manager

How to add Google Ads conversion tag using Tag Manager

Posted on June 26, 2021September 16, 2023Google Ads, Google Tag Manager

In this article, we will go through a step-by-step setup of Google Ads conversion tracking using Google Tag Manager capabilities. Here you will find information on: Create Google Ads conversion If you haven’t created a ...

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