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Google Tag Manager

Scroll depth tracking using GTM and Google Analytics 4

Scroll depth tracking using GTM and Google Analytics 4

Posted on October 6, 2022November 8, 2023Google Analytics, Google Tag Manager

You might have seen that Google Analytics 4 automatically collects more events than its predecessor Universal Analytics, including scrolls on the website. Unfortunately, at the moment, default tracking collects an event only when a visitor ...

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Paste text tracking in GTM and GA4

Paste text tracking in GTM and GA4

Posted on October 2, 2022September 16, 2023Google Analytics, Google Tag Manager

In a previous post, I showed how to track visitors who copy any text from your website, so in this article, we will take a look at how to track visitors who insert (paste) any ...

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Tracking when text is copied in GTM and GA4

Tracking when text is copied in GTM and GA4

Posted on October 2, 2022September 16, 2023Google Analytics, Google Tag Manager

Since GTM allows the use of JavaScript to enhance existing tracking it’s possible to get very creative when it comes to data tracking and understanding your visitors. Tracking what text has been copied from your ...

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Monitor changes in GTM using Container Notifications

Monitor changes in GTM using Container Notifications

Posted on September 28, 2022September 16, 2023Google Tag Manager

Imagine you have 10-ish GTM containers in multiple countries and in each of them multiple colleagues, agencies, and some random emails with publishing rights. Sounds familiar? When you are collaborating with multiple people on the ...

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Element swipe tracking in GTM and GA4

Element swipe tracking in GTM and GA4

Posted on September 27, 2022September 16, 2023Google Analytics, Google Tag Manager

Some website elements are interacted differently on mobile devices than on desktops. The most common example would be a product image slider – where on desktop it’s switched using arrows or navigation buttons, but on ...

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Introduction to GTM data layer for beginners

Introduction to GTM data layer for beginners

Posted on September 25, 2022September 16, 2023Google Tag Manager

In this post, I will explain the concept of the data layer, how it works with Google Tag Manager, and show a couple of examples of how it may be practically used on your website. ...

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GTM Lookup table and RegEx tables explained

GTM Lookup table and RegEx tables explained

Posted on September 25, 2022September 16, 2023Google Tag Manager

What is the GTM Lookup table? A lookup table in GTM is a custom variable type where you can output a specified value based on the input condition. If no values match provided conditions – ...

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How to set up GA4 in GTM

How to set up GA4 in GTM

Posted on September 21, 2022September 16, 2023Google Analytics, Google Tag Manager

In this post, we will take a look at how to create and set up Google Analytics 4 using Google Tag Manager on the website. If you already have created the GA4 property and data ...

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GA4 custom dimension guide

GA4 custom dimension guide

Posted on September 21, 2022September 16, 2023Google Analytics, Google Tag Manager

Custom dimensions in Google Analytics allow you to collect additional information about user interactions on the website in a structured and meaningful way. Using custom dimensions in GA4 you can extend the default reporting setup ...

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URL variable in Google Tag Manager

URL variable in Google Tag Manager

Posted on September 20, 2022September 16, 2023Google Tag Manager

URLs may contain a lot of useful information that can be utilized in your GTM tag setup if properly extracted. Google Tag Manager has a separate URL variable type that helps you to easily extract ...

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