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Google Analytics

Migrate Universal Analytics events to Google Analytics 4

Migrate Universal Analytics events to Google Analytics 4

Posted on October 25, 2022September 16, 2023Google Analytics

As you may know, Universal Analytics will stop processing data starting from July 1st, 2023. This urges a lot of website owners to migrate their existing Universal Analytics event setups to Google Analytics 4 to ...

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Guide to Tag coverage in GTM and GA4

Guide to Tag coverage in GTM and GA4

Posted on October 18, 2022September 16, 2023Google Ads, Google Analytics, Google Tag Manager

Recently Google released Tag coverage in GTM, GA4, and Google Ads where you can potentially get insights on coverage issues. As per Google, you can use this summary to identify pages with tag installation issues ...

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Page Translation tracking using Google Tag Manager and GA4

Page Translation tracking using Google Tag Manager and GA4

Posted on October 12, 2022September 16, 2023Google Analytics, Google Tag Manager

Recently on one of my projects, we noticed some issues with the page layout when a page was translated using Chrome’s built-in Google Translate functionality. To estimate affected user share we wanted to understand how ...

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Enhanced Measurement in Google Analytics 4 explained

Enhanced Measurement in Google Analytics 4 explained

Posted on October 6, 2022September 16, 2023Google Analytics

You might have seen that Google Analytics 4 handles some of the tracking automatically, compared to its predecessor Universal Analytics. Now we can track outbound clicks, scrolls, video interactions, and other events without editing the ...

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Scroll depth tracking using GTM and Google Analytics 4

Scroll depth tracking using GTM and Google Analytics 4

Posted on October 6, 2022November 8, 2023Google Analytics, Google Tag Manager

You might have seen that Google Analytics 4 automatically collects more events than its predecessor Universal Analytics, including scrolls on the website. Unfortunately, at the moment, default tracking collects an event only when a visitor ...

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Exit pages in Google Analytics 4 reports

Exit pages in Google Analytics 4 reports

Posted on October 4, 2022September 16, 2023Google Analytics

If you have previously worked with Universal Analytics you have probably seen the default Exit page report there. This report is helpful to understand the top pages where users finish their interaction with the website ...

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How to view Outbound link click report in Google Analytics 4

How to view Outbound link click report in Google Analytics 4

Posted on October 3, 2022November 16, 2023Google Analytics

GA4 goes a little bit beyond the basic pageview tracking that we have seen in Universal Analytics and tracks some of the most common interactions with the website automatically. In this post, we will take ...

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Where to find GA4 File download report

Where to find GA4 File download report

Posted on October 3, 2022September 16, 2023Google Analytics

If you are displaying links to download any kind of files from your website you might want to monitor their performance and maybe stop maintaining some of those PDFs that are rarely or never downloaded.Luckily ...

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Paste text tracking in GTM and GA4

Paste text tracking in GTM and GA4

Posted on October 2, 2022September 16, 2023Google Analytics, Google Tag Manager

In a previous post, I showed how to track visitors who copy any text from your website, so in this article, we will take a look at how to track visitors who insert (paste) any ...

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Tracking when text is copied in GTM and GA4

Tracking when text is copied in GTM and GA4

Posted on October 2, 2022September 16, 2023Google Analytics, Google Tag Manager

Since GTM allows the use of JavaScript to enhance existing tracking it’s possible to get very creative when it comes to data tracking and understanding your visitors. Tracking what text has been copied from your ...

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