You might have seen that Google Analytics 4 automatically collects more events than its predecessor Universal Analytics, including scrolls on the website. Unfortunately, at the moment, default tracking collects an event only when a visitor ...
If you have previously worked with Universal Analytics you have probably seen the default Exit page report there. This report is helpful to understand the top pages where users finish their interaction with the website ...
GA4 goes a little bit beyond the basic pageview tracking that we have seen in Universal Analytics and tracks some of the most common interactions with the website automatically. In this post, we will take ...
If you are displaying links to download any kind of files from your website you might want to monitor their performance and maybe stop maintaining some of those PDFs that are rarely or never downloaded.Luckily ...
In a previous post, I showed how to track visitors who copy any text from your website, so in this article, we will take a look at how to track visitors who insert (paste) any ...
Since GTM allows the use of JavaScript to enhance existing tracking it’s possible to get very creative when it comes to data tracking and understanding your visitors. Tracking what text has been copied from your ...
Imagine you have 10-ish GTM containers in multiple countries and in each of them multiple colleagues, agencies, and some random emails with publishing rights. Sounds familiar? When you are collaborating with multiple people on the ...
Some website elements are interacted differently on mobile devices than on desktops. The most common example would be a product image slider – where on desktop it’s switched using arrows or navigation buttons, but on ...
In this post, I will explain the concept of the data layer, how it works with Google Tag Manager, and show a couple of examples of how it may be practically used on your website. ...
What is the GTM Lookup table? A lookup table in GTM is a custom variable type where you can output a specified value based on the input condition. If no values match provided conditions – ...
